TH
Contact Tel.1491 or 02-908-8888
In 2025, the Company recorded several significant developments, including the expansion of its retail network, enhancement of smartphone distribution channels, and corporate structural initiatives. Key developments are summarized as follows:
Expansion of the Company’s Branch Network As of the end of 2025, the Company operated a total of 125 branches, consisting of 21 branches in Bangkok and its vicinity and 104 branches in provincial areas. During 2025, the Company opened 10 new branches, compared to 115 branches in 2024. 2. Franchise Network Development The Company operated 239 franchise branches, comprising 3 branches in Bangkok and its vicinity and 236 branches in provincial areas. In 2025, the Company opened 7 new franchise branches and closed 4 branches, compared to 236 franchise branches in 2024.
Franchise Network Development The Company operated 239 franchise branches, comprising 3 branches in Bangkok and its vicinity and 236 branches in provincial areas. In 2025, the Company opened 7 new franchise branches and closed 4 branches, compared to 236 franchise branches in 2024.
Expansion of Smartphone Retail Channels The Company expanded its smartphone product offerings through both shop-in-shop formats and dedicated retail formats. As of 2025, the Company operated: 67 Apple CE stores 100 Android CE stores 17 Advice iStore locations In 2025, the Company opened 11 additional Advice iStore locations, compared to 6 locations in 2024.
Interim Dividend Payment On 11 August 2025, the Board of Directors’ Meeting No. 4/2025 approved an interim dividend payment from the Company’s operating results for the period ending 30 June 2025 at a rate of Baht 0.165 per share, totaling Baht 102.30 million. The dividend was paid to shareholders on 9 September 2025.
Establishment of a New Subsidiary On 11 November 2025, the Board of Directors approved the establishment of a new subsidiary named Bring Holding Co., Ltd. to primarily engage in investments in non-financial businesses. The Company holds 99% of the shares, with a registered capital of Baht 1 million. The subsidiary was officially registered with the Ministry of Commerce on 16 January 2026.
The Company has proceeded with the Initial Public Offering (IPO) with subscription open between January 22-24, 2024 at an offering price of 3.24 baht per share, the total number of shares offered is 170 million shares, totaling 550.8 million baht, and the Stock Exchange of Thailand announced the acceptance of the Company's securities as listed securities on January 31, 2024, and the Company's shares began trading on January 31, 2024 as the first day as well.
The company became an Apple Authorized Reseller, an official authorized distributor directly authorized by Apple.
The company has expanded its distribution channels for Apple products by launching the first Advice iStore in Phichit Province on September 5, 2024 to meet the growing consumer demand for Apple products and related accessories. Additionally, the company has expanded Advice iStore to other provinces, including Rayong, Udon Thani, Khon Kaen, Surin, and Loei, bringing the total number of Advice iStore locations to six nationwide by the end of 2024. The company also plans to further expand its store network in the coming year
The Company filed the Filing on April 11, 2023 and received approval for Count 1 Filing on August 24, 2023.
Increased the registered capital by 150,000,000 baht from the original 150,000,000 baht to 300,000,000 baht by issuing 1,500,000 additional common shares with a par value of 100 baht per share, offered for sale to existing shareholders in proportion to their shareholding, with a call for payment of 50 percent of the shares, totaling 75,000,000 baht, to be used as working capital for business operations.
Reduced the registered capital by 75,000,000 baht from 300,000,000 baht to 225,000,000 baht by reducing the share value from 100 baht per share to 75 baht per share. After registering the capital reduction, the company had a registered capital of 225,000,000 baht, divided into 3,000,000 ordinary shares with a par value of 75 baht per share, and it is considered that the shareholders have paid for the shares in full.
Convert from a limited company to a public limited company and change the par value of the shares from 75 baht per share to 0.50 baht per share, along with increasing the registered capital of the company by 85,000,000 baht, divided into 170,000,000 additional ordinary shares. The par value of each share is 0.50 baht from the original registered capital of 225,000,000 baht to a new registered capital of 310,000,000 baht to support the issuance and offering of common shares to the public for the first time (IPO).
Restructuring of shareholding by all 8 shareholders of the Company selling some of their shares totaling 160,000,000 shares, representing 35.56 percent, to Thai Joy Venture Groups Co., Ltd. (TJV), a juristic person with the same group of shareholders and in the same proportion as the Company. As a result, TJV has the status of one of the major shareholders of the Company with a proportion of 35.56 percent of all issued and paid-up shares, whereby the interests of all shareholders in the Company after the shareholding restructuring remain unchanged from the original.
Mr. Nath negotiated to buy shares from Mr. Preecha Sinapa, who at that time directly and indirectly held 31.67 percent of the company's shares. Mr. Preecha, a shareholder who did not participate in the management, agreed to reduce his shareholding by selling 70,000,000 shares at a price of 5.50 baht per share (equivalent to the fair value of the shares at that time) to Mr. Nat, resulting in Mr. Nat having a direct and indirect shareholding proportion in the Company increasing to 48.76 percent, while Mr. Preecha having a direct and indirect shareholding proportion in the Company decreasing to 16.11 percent.
Mr. Amorn Tatong (Director and Executive Director) holds direct and indirect shares in the Company in the proportion of 33.20 percent, reducing the proportion of shareholding by selling 25,000,000 shares to other existing shareholders who are executives, 5 persons, each of 5,000,000 shares, totaling 25,000,000 shares at a price of 5.50 baht per share (equivalent to the fair value of the shares at that time). In order for the 5 executives to have a greater share in the ownership of the Company, Mr. Amorn's direct and indirect shareholding in the Company has decreased to 27.64 percent, while each of the 5 executives has a direct and indirect shareholding in the Company between 1.41 - 1.71 percent.
Sales grew by more than 14.1 percent year-on-year amid the second and third waves of the COVID-19 pandemic.
Purchase of land, office buildings and warehouse buildings, which are the location of the head office from AVH instead of renting, with a total purchase value of 264.1 million baht, based on the appraisal price by an independent property appraiser approved by the SEC.
The five executives paid for the common shares to the founders and became shareholders of the company.
Due to the outbreak of COVID-19 virus, the company has a policy to close a total of 9 branches, most of which are located in IT shopping malls due to the impact of COVID-19 and changing consumer behavior, people are increasingly shopping in shopping malls because they have many types of restaurants and shops.
Sell products and services through social commerce channels such as Line and Facebook.
The three founders have granted a 1.93% share option to five executives who have been with the company since the company merged its IT retail and wholesale network in 2009 and are still with the company today. The five executives have the right to purchase shares at a price of 750 baht per share, which is not lower than the fair value assessed by an external financial advisor on condition that the executives who have the right to purchase shares must work with the Company until December 31, 2020, with the allocation of shares to each executive being based on their abilities and responsibilities in the past line of work up until the date of share allocation.
Commenced the distribution of custom-built computer products (DIY) at Power Buy under the brand “Power Buy D.I.Y. by Advice
Started a full-year IT product distribution business under ADVICE
Added online product distribution channels by starting to sell products on various online sales platforms such as Shopee and Lazada
August : Established a subsidiary company, Unity IT System Co., Ltd. (UNS), with the Company holding 100 percent of the shares, and increased the paid-up capital by 49,000,000 baht from the original 1,000,000 baht to 50,000,000 baht by issuing 490,000 additional common shares with a par value of 100 baht per share to support the restructuring of the business group.
October : Major business group restructuring, with AVH transferring its IT distribution business to ADVICE and its subsidiary (UNS), with ADVICE receiving the transfer of core assets, including inventories, branch networks and employees in Bangkok, its vicinity and the Eastern region. UNS received the remaining inventory, branch network and employees in the northern, southern, central and northeastern regions, respectively. AVH has remaining core assets, namely land, office buildings and warehouse buildings, which are leased to ADVICE under a 3-year long-term lease agreement.
December : ADVICE increased its paid-up capital by 100,000,000 baht from 50,000,000 baht to 150,000,000 baht by issuing 1,000,000 additional common shares with a par value of 100 baht per share for sale to existing shareholders in proportion to their shareholding to support the restructuring of the business group.
Continuously expanding branches and franchise networks until the end of 2016, there were a total of 351 branches, consisting of 109 company branches and 242 franchise branches
Continuously expand branches under AVH in both Bangkok and other provinces until there are branches covering all regions of Thailand.
Expanding the franchise network to the Lao People's Democratic Republic
AVH increases registered capital and paid-up capital to 150 million baht to support business expansion.
Advice IT Infinite Co., Ltd. (ADVICE) (formerly known as Advice IT Co., Ltd. and later changed its name to Head Daddy (Thailand) Co., Ltd.) was established with a paid-up capital of 1 million baht. The initial objective was to distribute IT products through online channels at www.headdaddy.com.
Launched the Advice franchise business by giving locals the opportunity to own “Advice” stores in secondary districts where the company does not yet have branches. Such entrepreneurs will be able to use the “Advice” trademark, receive business management system programs (Advice Software), receive price guarantees and sales promotion support, as well as receive training in knowledge of products and other services from the company.
Incorporated Advice Holdings Group Co., Ltd. (AVH) with an initial paid-up capital of 5 million bath.
Expanded the business by consolidating a nationwide network of IT retail and wholesale stores to operate collectively under the “Advice” brand.
Further expanded operations by integrating IT retail and wholesale store networks under the “Advice” brand, with certain executives from those stores joining the Company’s management team.
Opened its first branch at IT Zeer Rangsit Shopping Center, Pathum Thani Province
Incorporated Advice Computer Co., Ltd. to operate a retail and wholesale IT business through physical stores and online channels, and transitioned to using the website www.advice.co.th
Incorporated Advice Info Co., Ltd. and commenced its business by selling IT products through an online platform, becoming one of the first companies in Thailand to operate IT product sales via a website under the name www.advice-info.com